A team and I had the opportunity of working with Endless Mobile, a company working to provide a platform to give computers to the people in the developing world. We were given the goal of designing a financial planning app for developing countries. Read the full documentation.
Our client, Endless Mobile is developing an OS for the developing world. One size doesn’t fit all, and different consumers have different needs. Endless targets the middle rung of the socio-economic ladder in developing countries and is working on creating individual apps for that target group.
We cooresponded with a student interning in the Favelas at Endless Mobile. Through weekly Google Hangouts, we were able to conduct research with locals in that area. We developed different personas based on these interviews.